Branding is hardly a new business idea for the professionals at Ricotta Heating & Air. Branding, of course, refers to a popular business practice that drives customers to your product, service or label.
The American Marketing Association says a brand is defined as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
At Ricotta, what our brand means to us is that keeping your family’s home warm in winter and cool in summer is our way of demonstrating we care for you and your well-being.
Steve McKee, in Bloomberg Business Week, puts it another way: “For successful branding differentiation to occur, the connection must be in the minds and hearts of your customers.”
- In the Overland area, Ricotta is not only in the minds and hearts of our customers – we’re in their homes! As the local Overland experts in HVAC services, our trained engineers have worked with businesses and residents since the 1950’s to create trust and a brand of excellence for serving the community. The Ricotta service menu includes:
- Service and repairs to your current heating and cooling system
- New HVAC system installation
- Annual system maintenance
- Emergency service
- And more!
Plus, if you choose to secure a service agreement, as an Overland Ricotta member you’ll receive top priority service and discounts on parts and service if an emergency ever arises. We have families who are near and dear to our hearts, as do you. We’re happy helping you and your family feel very secure!
Your Ricotta team wants to continue to be the “brand” you choose for your HVAC system!
Until next time,
Rachel of the Ricotta blog team